Write The Book On It

Want to really be seen as an expert in your field? Write a book!

Of course to pull this off effectively assumes that you actually are something of an expert in your field.

Writing what you know into a book will have several benefits.

Beyond Business Cards

When you’ve written a book and have actual published copies of it, you can give away an autographed copy of it when you meet someone you think you might like to do business with. boccaccioravello

Think about it for a moment. When was the last time someone handed you their business card and said they’d like to do business with you? It’s probably happened hundreds of times. After a while, the faces and the details of those meetings kind of blur together.

Now when was the last time someone handed you an autographed book as a gift and said they wanted to do business with you? Chances are it’s never happened. If it did, that’s one introduction you’d likely remember.

You can employ variations of this principle with other types of gifts besides just books. However a book carries other benefits as well.

Prove your worth

If you know enough about your field to write an entire book on the subject, people who are inclined to do business with someone in your industry will sit up and take notice. In essence, before they’ve even read what you’ve written, you will have “proven” your credibility with them. coloradoskihome

Published authors enjoy a certain stature.

A 25,000 word sales letter

Writing a book in your field gives you the opportunity to essentially write the longest sales letter ever.

When someone is considering making any kind of substantial investment, whether it be of time or money or any other scarce resource, they usually want to know a great deal of information. If yours is a very well-known or commodity service, they may already have much of the information they need.

For instance, if you run a gas station, people are mostly buying on the basis of price, convenience or need. Someone whose tank is almost empty doesn’t do a lot of comparison shopping and doesn’t need a lot of information to make a buying decision. For more info please visit these sites :- https://www.thebookcliffsbnb.com

On the other hand, if I’m having Lasik surgery done on my eyes, it’s impossible to give me too much information about the topic. I’ll want to know different approaches, techniques, procedures, equipment used, alternatives and anything else that’s relevant.

I’ll also want a strong sense that I am dealing with a professional who is competent and trustworthy. If you’ve written an entire book that anticipates and answers all my questions, you’ve given me two valuable things:


  1. The information I need, whether I hire you to do my surgery or choose someone else, and
  2. The confidence that you are an expert in your field.


Your book doesn’t have to push me to do business with you. The law of reciprocity, combined with my sense of confidence in your qualifications, will automatically make me predisposed to choose you over others who perform the same service.

Writing without writing

Don’t have time to write a book? Hire a ghost writer to do it for you!

You can dictate what you want written onto a series of audio recordings then hire a professional writer to transcribe them for you.

For this to really work, the writer may need access to interview you several times during the course of the project. Those interviews could be in person or by phone.

When Randy Pausch was writing “The Last Lecture”, he and his ghost writer had almost daily phone interviews while Professor Pausch exercised or spent time with his family.

The ghost writer is a worker for hire. He gets paid for his time and effort but is not a co-author. He generally does not get credit for the writing of the book.

Pricing should generally be on a per word basis with $0.25-$1.00 per word being fair. Two to three rounds of edits and rewrites is standard and does not merit additional compensation.

Getting It Published

Once you’ve written the book, the next step is getting it published.

Unlike an artistic type putting forth the great American novel, you should have no illusions about your book being a bestseller. In fact, you may want to consider not even selling it at all.

Writing and publishing is probably not your primary line of business and, unless you wish to make it so, the book is really just a form of advertising. As such, there is no stigma whatsoever to your book being self-published.


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